It looks as if Activision Blizzard is trying to do some good lately, contrary to some of its marketing motives. The company has introduced a new in-game program that supports the Call of Duty Endowment's nationwide effort to aid veterans in the search for a high-quality career. Called the Call of Duty Endowment (C.O.D.E.) Valor Calling Car Set, these pack-of-three exclusive cards is made available in Call of Duty: Black Ops III. Players will be able to pick up these animated calling cards, which depict epic scenes "from military action across the sea, air and land, honoring those who have served in the armed forces," for $3.99. All gross proceeds will be donated directly to the Call of Duty Endowment effort.
The Call of Duty Endowment is a non-profit, public benefit corporation that was actually founded by Activision Blizzard CEO Bobby Kotick. Through in-game events, the Call of Duty community has so far been able to contribute over $1 million just to support veteran job placement.
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