World of Warcraft Exec. Producer Named President of Blizzard Entertainment

In an announcement by Activision Blizzard, Blizzard Entertainment president Mike Morhaime will be replaced with World of Warcraft Executive Producer J. Allen Brack.

Morhaime will stay on the team as a strategic advisor, according to the statement. They also stated that Chief Development Officer Ray Gresko and Blizzard Founder Allen Adham will be joining Blizzard's executive leadership team. Bobby Kotick, CEO of Activision Blizzard, had this to say about Brack's new role.

J. has been with Blizzard for over 12 years leading the World of Warcraft team, and it takes vision, creativity and unwavering commitment to excellence to sustain a community of players the way J. has for over a decade. J. is an inspiring leader. He has shown unwavering commitment to our community, to innovation and creative excellence and he cares deeply about ensuring the very best of Blizzard culture will be protected.

How this will affect the company's direction in the coming days is uncertain. We can most likely expect the greatest shift to happen with the popular massively multiplayer online game as new leadership strives for a different creative direction.