Ubisoft Apologizes Again for the Whole "Accusing BLM of Being International Terrorists" thing

Ubisoft had a Way Forward presentation the other day, where they showcased a bunch of new games and stuff that they were working on. I'm going to ignore all that, however, and focus on how badly Ubisoft keeps screwing up and having to apologize for it.

If you recall, not that long ago, Ubisoft had to issue an apology for their latest Mobile game, Tom Clancy's Elite Squad, when the opening video strongly suggested that the Black Lives Matter movement is actually part of an elite cabal of international terrorists dead-set on destroying civilization and killing innocent lives. In that apology, they said they would be changing the stolen BLM iconography from the opening video in the latest patch. Which is all well and good...

...but the fact they made that mistake in the first place was rather telling, especially for a company that's been non-politically selling political games for years.

Anyway, since they realized a mere apology isn't good enough, Ubisoft CEO and guy who should be fired for empowering workplace sexual harassment Yves Guillemot apologized again, and swore that Ubisoft would donate some money to the Back Lives Matter movement to make amends.

“I want to be clear, Ubisoft stands for equality and respect for all. Unfortunately, one of our recent mobile games included content that was inappropriate. This kind of oversight cannot happen. We are putting in place safeguards to prevent it in the future.”

He did not specify how much more money his company would be donating to the Black Lives Matter protest, nor did he mention that the person in charge of the mobile game is actually co-managed by Charlie Guillemot, his own son.

So yeah, that's cool I guess. But you know what would be even cooler? If Ubisoft just... stopped existing.

Speaking for myself, I think that would be the best outcome for all parties involved.