Uber Eats' Call of Duty Promo Fails Spectacularly

Marketing is a tricky game. Sometimes it does fantastically, encouraging consumers to try out a product or service, Other times, it flops. Unfortunately for Uber Eats, they flopped hard after a poorly executed promotion with Call of Duty: Black Ops 4.

What was intended: For a limited time, Uber Eats users would receive a free copy of Call of Duty: Black Ops 4 when they purchased a fish and chips meal from Harry Ramsden restaurants, while supplies last.

What happened: supplies did not last. The promotion became unavailable almost immediately after going live, despite claims for it to go throughout the weekend. Those lucky few who DID manage to place an order and receive the promo perk were met with invalid and canceled orders shortly afterward.

According to Harry Ramsden customer support, the company had only received a total of 40 copies of the game, to distribute between their three restaurants.

The fate of those 40 copies remains unknown. No one has publicly announced that they've received the game, while there are MANY individuals sharing their canceled orders and error codes on Twitter.

This reminds me of when the Amiibo were first released.