Threadripper's Box Is the Size of a Mini-ITX PC

Ryzen's Threadripper has garnered lots of attention lately. But what has also been befuddling/eye candy/impressive is the Threadripper box.

First of all, while Threadripper isn't out now, here's what we know:

It will be previewed alongside the RX Vega graphics cards at SIGGRAPH 2017, which is at the end of this month.
Threadripper will arrive as two models - 12-core/24-thread 1920X, which is priced at $799, and 16-core/32-thread 1950X, which is $999.
Finally, the packaging. Oh my goodness, the packaging. Threadripper, as you may recall, is a CPU, but it requires a new form factor for coolers. Nevertheless, it doesn't need an entirely massive box, right?

Anyway, we have learned via CEO Lisa Su that the Threadripper packaging is about the size of a mini-ITX PC. So why is the box so massive? Possibly because it includes a cooler? Will it fit inside a mini-ITX PC? Most likely not, but Threadripper is focused on "big" rather than "small".

What I'm interested in is how Threadripper will compete against Intel's Kaby Lake/Skylake-X, though people have been clamoring that Threadripper will far outperform the lineup.

We will see in about a week.