Samsung Continues Pursuit of Virtual Reality Devices

Samsung has made it very clear that it wants to take virtual reality incredibly seriously. They want to make their mark on the VR world and they are continuing to pursue that dream with their latest purchase. They just bought VRB, a New York start-up that participated in the Samsung Next accelerator program. While the details of the acquisition were not officially announced to the public, the buyout was estimated to have been around the $5.5 million range.

VRB describes itself as a social VR platform that is centered around user expression and novel methods of communication. Thus far, the company has created multiple applications such as a 360-degree photo-sharing app, and an application that lets people design their own virtual reality house to share with others called VRB Home. They have also been working on a developer toolkit to help VR devs create virtual worlds.

All-in-all, I think this was a solid purchase by Samsung. VRB has made great strides with their products and hopefully Samsung can use their information to further virtual reality technology. It is severely lacking right now and with the help of VRB, I think Samsung could really unlock all of virtual reality's potential in the near future.