It seems every day, there's new Pokemon Go news to report on. It gets me wondering just how long this trend will actually last: how long will people be obsessed with this? Will it survive the winter, when people don't want to be out and about? When will the current influx of new users and data finally come to a stop?
We could be a long way from Pokemon Go becoming irrelevant, as Sensor Tower, a company who tracks apps progress on the app store, notes that Niantic has hit a pretty big milestone with Pokemon Go, surpassing 75 million worldwide installations just the other day.
Now, that's darn impressive, but even more impressive is that right now, it's not even available in 2/3rds of the world. There are still 68 international markets waiting on Pokemon Go, and while a lot of the big ones have their hands on it, that doesn't mean we can't expect to see these numbers soar as the game is slowly released around the globe.
It seems like the only thing that was ever stopping Pokemon from still being the biggest thing in the world was simply accessibility. And now that it's cropping up in an easy-to-use form on phones, all those old fans are coming back in droves. Good for Niantic.
It still begs the question, though: how long can this last? And, perhaps, more pressingly--what will it lead too? Time will tell.
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