Nintendo Not Looking to Venture onto PC

With all that is going on with Nintendo, virtual console, and mobile gaming, you would think they would expand into the PC realm, right? Wrong.

Apparently, while Nintendo is pushing far into the mobile market, it has decided not to tap into a rich target base - PC gamers.

In the company's annual shareholder meeting, one question that was presented explained that Nintendo made games for both console and mobile, but not for a third key market, which was PC gaming. After all PC gaming showed "incredible growth." However, president Tatsumi Kimishima made it clear that PC gaming is not in Nintendo's sight.

"We believe that the integrated hardware-software business is the best way for us to provide the surprises and new gameplay experiences that we want to achieve.

"Though the content and consumers playing the applications were different, each one was received extremely favorably. Super Mario Run, for example, achieved 150 million downloads worldwide, and consumers who had never played our games before were able to experience our IP on their smart devices.

"We believe that we can further expand our core integrated hardware-software business by providing our software on smart devices and increasing the number of consumers who experience our IP."

In other words, PC gaming may simply not be the best route for Nintendo.

You can learn more about the meeting on GamesIndustry.biz.