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Writing an article about an advertisement is just about as lame as it can get for a journalist, because you already play the role of advertiser and putting a video of an ad into what’s already kind of an ad doubles-down on your sad, sad role as media whore for a giant company that could afford to get their work projected against the moon, if they wanted.
But then this is so freaking cool how could I not want to share it?!
What makes this advertisement neat, of course, isn’t the fact that it’s for Fallout 4, strictly--it’s the fact that it’s a live action Fallout 4 ad that plays Dion's The Wanderer while we watch a guy and his dog travel the wasteland, meet robots, and shoot at mutants who are very bad at shooting back.
It seems, between this minute-long ad and the animated Vault-Tech tutorials, Bethesda is putting a lot of time and attention into videos for this game--here’s hoping that affection for movin’ pictures doesn’t leak into the game proper, eh?
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