How The "Day of Dragons" Harry Potter Event Accidentally Funded an Indie Game

How would you react if Harry Potter accidentally provided you with half a million dollars in funding? As silly as it sounds, exactly this has happened to a small indie studio.

A Kickstarter campaign for Day of Dragons, a dragon-based open-world survival game, received a massive wave of backers after Harry Potter Wizard Unite accidentally announced an in-game event of the same name. The story was shared by Thomas Bidaux, CEO of a video game consultancy and PR firm.

"Accidental marketing of the year. Game called Day of Dragons launched their Kickstarter campaign to raise $12,000 on the 2nd of September. First two days, it raised $1,300. Nothing crazy, but decent.

September 7th, Harry Potter Wizards unites launches the Day of Dragons event. The KS campaign through SEO is the first result on Google... and raises $13k that day alone.

As the campaign goes, and the Harry Potter related traffic explodes, the project keep increasing the amount raised... To end up just north of $500,000. Not bad for a video game campaign without a video. "

This is an amazing example of a symbiotic relationship. Day of Dragons has been backer funded with far more money than they'd have gotten on their own, and people who aren't familiar are hearing about the Wizards Unite event. There are only winners here.

In Day of Dragons, the game, the player controls their very own dragon character in the open fields and forests. They can forage, fly, fight, next, and become a legendary elder dragon.

The Harry Potter event, which has now ended, let players find and collect dragons for their homes and dormitories. The Kickstarter campaign for the indie game has also concluded, but you can stay up to date about development from their Kickstarter Page.