Homefront Balloon Stunt Goes Awry

Homefront Balloon Stunt Goes Awry

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A PR stunt gone awry has California's tree hugging elite going nuts.

To publicize its forthcoming video game Homefront, game developer THQ and popular storefront GameStop decided to release 10,000 bright red balloons with special game coupons outside a developer conference in San Francisco. What THQ and GameStop didn't realize was that the recent weather conditions there would carry the mass of balloons directly into the bay!

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When I looked out the window and saw thousands of balloons dropping straight into the bay, I was flabbergasted,

..Rod Fujita, a senior oceans scientist for the Environmental Defense Fund, told the paper...

I never expected to see something like this in San Francisco, where there's such concern about the bay and pollution.

Pictures of the balloons bobbing on the bay quickly made their way onto social media sites like Facebook and Flickr, as angry environmentalists blasted the stunt in e-mails and on Twitter.

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Obviously, we have a problem with polluting of the bay -- and this is just polluting and littering, said Amy Ricard, a spokeswoman for the environmental group Save the Bay.

Check out the video below to see the Balloons in action: