GameFly Closes Streaming Service After Selling Their Tech to EA

GameFly, the popular video game rental service, will be closing down their online streaming service at the end of this month.

According to the company's support line and various messages sent to their users, GameFly Streaming will be closing on August 31, while their disc-based mail rentals will remain in operation. The streaming service allowed subscribed users to play a number of available games from their smart TVs and streaming media players through the use of a controller or smartphone.

Earlier this year, GameFly was acquired by Electronic Arts, specifically the company's cloud gaming technology assets and personnel. Coincidentally, EA would announce their own streaming service at this year's E3, called Origin Access. An EA spokesperson has issued a statement dissuading any connection to the two events.

We acquired the team in Israel and the technology they've developed, we did not acquire the Gamefly streaming service. We have not been involved in any decisions around the service.

Some reports are stating that GameFly made the decision to end the service before their deal with EA. It's very possible that they sold the streaming tech BECAUSE they intended to close it down.