EA Not Happy Until It Steals Shooter Market from Activision

EA Not Happy Until It Steals Shooter Market from Activision

It seems that EA is pretty gun-ho about making a splash into the FPS market once again. They are becoming more vocal each day and with Infinity Ward former employees possibly being on their list of those to call to make their next big title, they might just achieve their goals. Below is a 1up.com article describing EA's plans;

Electronic Arts plans on aggressively taking over the first-person shooter market, and is "not going to be happy" until it has taken leadership back from Activision, describing a complete takeover as "an important strategic priority" of the company for the immediate future.

When asked about the company's expecations for the upcoming Medal of Honor revival, CEO John Riccitello was bullish, saying that "we're not going to be happy until we've taken the leadership back in the first-person shooter category."

"The tip of the spear is the combination of Battlefield: Bad Company and Medal of Honor," said Riccitello. "So we fully expect [Medal of Honor] to be a succesful title this year. We're using a lot of the same technology between the two, the multiplayer game that is part of Medal of Honor this year is in fact built by our DICE Studio, which builds the Battlefield: Bad Company and Battlefield franchises for us. And we think it's a particularly strong title."

"So, we've made great strides with Battlefield: Bad Company, and we expect to make further strides with Medal of Honor, and we have strong plans for yea