EA Ditches E3 for EA Play 2016

EA has been a staple of E3 for the past few years now, the giant gaming conglomerate never missing the opportunity to show off new games, trailers, and reveals to a hungry public. Or at least, a mildly curious public who are waiting on the edge of their seats for some kind of train wreck. Well, over twitter, EA just announced it’s going to pull a Nintendo and sit out of this year’s E3, in focus for something that’s a little more consumer friendly.

Called EA Play, there will be two of these events throughout the year: one will be at Los Angeles at Club Nokia from June 12-14, and the other will be in London at the Mermaid Event Center on June 12. The event will have a live-stream before it actually begins, and then will be available for players to spend some time with games and enjoy ‘other surprises’.
 

"We are taking our commitment to put our players first further this year by creating a play experience built around them. Hosting our own event allows us to connect directly with our players and create a meaningful experience for them," a statement provided to The Escapist reads. "In Los Angeles, our players will have access to the games on Monday. We will open up the event to the industry on Tuesday, allowing those who are in town for E3 to see our games and join the experience."

They promised to reveal more in the coming months, as well as allow people to pre-order tickets to this event. Gotta say, it’s a pretty swell idea, all things considered. Just wish it was coming from someone who wasn’t EA. But then, maybe this is the first step in showing EA’s newfound devotion to being a positive force in the-

-Sorry, I can’t finish that sentence with a straight face. Still, I’ll keep you posted.