EA COO Peter Moore responds to being the Worst Company in America

EA's Peter Moore responds to being the Worst Company in America



EA's Chief Operating Officer Peter Moore recently went into full damage control mode regarding the tournament title it appears that they have maintained for the 2nd year in a row in being the Worst Company in America.

Moore directly addressed the tournament with the following comments;

"It appears EA is going to 'win,'" Moore wrote in a blog. "Like the Yankees, Lakers, and Manchester United, EA is one of those organizations that is defined by both a legacy of success and a legion of critics. Are we really the 'Worst Company in America'? I?ll be the first to admit that we've made plenty of mistakes."

And of course the most recent blunder in the public relations nightmare surrounding the launch of SimCity is probably the single largest contributing factor to EA's picking up another championship in the Consumerist poll.

Moore listed some of the poor decision making that he recognizes within EA...

"[Mistakes] include server shutdowns too early, games that didn't meet expectations, missteps on new pricing models, and ? most recently ? severely fumbling the launch of SimCity," he wrote. ?We owe gamers better performance than this.?

Moore also mentioned several common complaints that he claims "don?t hold water."

"Many continue to claim the always-on function in SimCity is a [digital-rights management] scheme," wrote Moore. "It's not. People still want to argue about it. We can?t be any clearer ? it's not. Period."

Yeah, DRM and always online? Of course you're going to get hell for that! Deal with it.

Moore also went on to defend EA's free to play games, its Madden NFL cover athlete, and its work on lesbian, gay, bi-sexual, and transgender issues. He claims that some conservative websites have urged its readers to vote for the company in the Consumerist poll for celebrating LGBT pride month with events that discuss issues pertinent to those consumers.

"That last one is particularly telling," wrote Moore. "If that's what makes us the worst company, bring it on because we?re not caving on that.?

"So here?s my response to this poll: We can do better," he continued. "We will do better. But I am damn proud of this company, the people around the globe who work at EA, the games we create, and the people that play them."

"The tallest trees catch the most wind. At EA, we remain proud and unbowed."

So who wants to go chop some trees down? ;-)