Destiny Mission Exclusive to Red Bull Drinkers, Sellouts

So, a new Destiny expansion was announced earlier! After House of Wolves, people are finally starting to board the hype train that Bungee had wanted to leave the station at launch! And sure, it’s a little late, but as they say—better late than never! With Destiny finally back on its high horse, things are looking grand for the FPSMMO… assuming, of course, Bungee doesn’t accidentally screw it up…

…which, to their credit, they haven’t yet. But they’re not off to a good start.

So as you might know, the new expansion is called The Taken King, and it promises new areas, new quests, and new everything. But according to a new press release by publisher Activision, if you want everything offered in this new expansion on release, you need more than your money and your wits—you also need a can of refreshing Red Bull.

And I quote:
 

“Activision Publishing, Inc. and Bungie, together with energy drink category leader Red Bull today announced a partnership that will bring an epic new quest to players of the popular sci-fi action adventure game franchise Destiny via custom-designed Red Bull® Energy Drink cans, inviting consumers across the United States and Canada to Become Legend, making this the first time a video-game, or any third party brand, has ever appeared on the iconic Red Bull can.

Access to the quest will be available on specially-marked cans of Red Bull and leverage themes of speed, tenacity and strategy inspired by the energy drink, through www.RedBullQuest.com. Each Red Bull can will also include bonus XP to help players prepare for this epic quest. Players can start using the bonus XP throughout the summer, with the in-game quest kicking off following the launch of The Taken King, the latest addition to the Destiny universe scheduled for release on September 15, 2015.”

So, yeah. It’s not terribly uncommon or unheard of for a company to pull a stunt like this, but usually the bonuses offered by the third party amounts to something cosmetic… it’s not often something as important or, frankly, “Cool” as actual CONTENT. And yet… here we are. At least, to lessen the blow, the Red Bull quest is a timed exclusive until after the January 1. Still, you’ll need a special can of Red Bull for everything, at least on release, the Taken King has in store. Great if you like Red Bull, but a slight problem if you still have taste buds.

Far as I can tell, you can either wait until next year, or suck it up and learn to enjoy the taste of cat pee and gasoline.