Atari Suing Nestle Over Violation of Breakout Copyright

Nestle has really messed up with their recent KitKat ad. If you're familiar with KitKat, then you're most likely aware of the famous jingle: Have a break, Have a KitKat. In a recent ad, Nestle, like many corporations at the moment, attempted to appeal to the younger generations, by casting a bunch of millennials and throwing them onto a couch playing Atari's classic 1975 video-game, Breakout.

In the commercial, Nestle showed some the kids playing Atari's Breakout, but instead of displaying the regular blocks, they were pieces of KitKat. Nestle invited everyone to "Breakout" and buy more candy bars. You would think that it's a reasonably modest approach to suck young people into buying KitKat's, but Atari seems to disagree. Atari is suing Nestle for violation of Breakout's copyright and trademark rights. 

Nestle's commercial, "leverage[s] Breakout and the special place it holds among nostalgic Baby Boomers, Generation X, and even today's Millennial and post-Millennial 'gamers'" in order to maximize the advertisement's reach," says Atari's lawyers. The ad was quickly taken down and is no longer available to view. Nestle has not responded to the allegations, but we'll keep you updated as soon as more information presents itself.