Apex Legends Out-Memes KFC On Twitter

In case you didn’t know it – because lord knows I didn’t – KFC actually has a twitter account dedicated to video games. What KFC and the world of video games actually has in common is a subject of debate – it’s not as if they sponsor any major eSports, and they weren’t exactly meme’d into the culture by accident the way Mountain Dew was… but hey, they have a marketing team and they’ve got bills to pay too, so why not? Some people seem to enjoy it and their memes were never bad enough to make it newsworthy.

Well, until now. Because earlier this week KFC Gaming tweeted a picture of a stick figure poking the Apex Legends logo while saying “Comeon… do something…” which in itself is a fairly dated but still recognizable meme. Either way, the intent was clear: they were poking fun of the fact that Apex Legends hasn’t been updated in a while.

Fair enough. But it comes across as a bit tone-deaf when Apex Legends developer Respawn didn’t just tell the world that they were releasing updates slowly to avoid developer crunch – days after Epic Games was revealed to be in a state of near-constant crunch.

But Respawn developer Rayme Vinson had the perfect, classy, but still slightly sassy response to this meme:

Dearest brand. We've got tons of stuff coming, but it takes a little time. We can't hyper-fry or flash-flambe or crunch-inject or whatever it is you do to your tasty fried birdflesh. This gameplay is hand-crafted using old-world techniques. Eat some chicken, we'll see you soon.

Here’s the best part tho: not only was his response classy, it actually spawned its own meme: people have now spammed the original tweet with “SILENCE, BRAND”, which is probably the best counter-meme to deploy when companies try to look cool and modern with memes.

All in all, a pretty good show.